our beliefs
we believe in the comforting assurance of muslin
From breathability and natural give to softness and durability, the many benefits of our high quality muslin give you complete assurance that you are doing the best thing for your baby’s comfort. The word-of-mouth buzz our signature muslin products continue to create among parents, nurses, pediatricians, industry experts, lactation consultants and celebrities alike is a testament to the comfort our products provide to both baby and parent.
we believe in simplicity
Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Our swaddles work as stroller covers, tummy time blankets, nursing covers, burp cloths and more. Our bibs double as burp cloths. Anything we can do to safely make your baby comfortable while making your life easier equals a job well done for us.
we believe in safety
Safety is top of mind when developing our product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests done by Raegan on her four girls. Whether it’s through eliminating loose blankets in the crib with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care collection, we strive to make sure our brand influences families to build the safest environments for their babies.
we believe in expression through style
Our modern aesthetic and iconic prints are unique to the baby industry and make us who we are. Influenced by stories we hear, scenes we see or inspirational colors, there is a story behind each one of our patterns, bringing depth to the designs that complement your style while delighting your baby.
our founder
Born and raised in Australia, Raegan Moya-Jones grew up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets. For countless generations, Aussie parents have comforted and secured their children in this supremely soft, breathable fabric.
Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at the prestigious weekly news publication, The Economist. Even though she was far from home when she became pregnant in 2003 with her first child, Anais (pronounced UH-nay), Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US for the muslin wraps used by parents everywhere in Australia, Raegan came up empty-handed. Much to her surprise, the only available options were made of fleece, flannel or heavy cotton—none of which she thought were right for swaddling. That’s when the idea for aden + anais was born.
Inventing by way of necessity, Raegan introduced the first muslin swaddle blanket to the United States in 2006. With their versatility, quality, and modern aesthetic, the aden + anais muslin swaddle blankets instantly resonated with American parents. Since then, aden + anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort and assurance with style and simplicity. Available in 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more.
Staying true to her Australian heritage, her passionate belief in the calming assurance of muslin, and her personal life experiences as a mum of four daughters, Raegan continues to be a decorated business entrepreneur and success story in the baby industry, paving the way for aden + anais to become a premiere global lifestyle brand.
Our Story
Our Mission
For over 25 years, HALO®’s mission has been to create simple, innovative products that make safe sleep easier for you—and more comfortable for your baby.
When our founder Bill Schmid lost his firstborn to SIDS in 1991, he made it his life’s mission to ensure another family wouldn’t have to experience the same tragedy. Using his expertise as a professional engineer, he designed America’s first wearable baby blanket—also known as the SleepSack® Sleeping Bag.
Since then, the HALO® SleepSack® has continued to be a category leader and the number choice of American hospitals, available in over 1,700 nationwide.
Today, our responsibility and dedication to baby safe sleep continues as a trusted resource for the modern parent. Our growing line of products are thoughtfully developed and diligently tested to help babies sleep safely.
In 2020, HALO® debuted in Europe. We are proud to share our safe sleep mission and products with a growing international audience.
Check out our blog and sign up for our mailing list for further resources.
Our Products
The HALO® SleepSack® Sleeping Bag is designed to eliminate the need for loose blankets and ensure safe sleep, spanning from birth to 36 months.
The HALO® SleepSack® Swaddle adds an adjustable swaddle to our sleeping bag. It allows parents to easily swaddle in three different ways; arms in, arms out, and hands-to-face.
The HALO® BassiNest® is designed with a 360° swivel and patented lowering bedside wall, offering accessible close sleep without the risk of bedsharing. Our signature sleeper is available in two different models.
Our Collaboration with Hospitals
HALO® offers a dedicated professional line of products, with SleepSacks® and Swaddles currently being used in over 1,700 American hospitals. We most recently collaborated with NICU nurses to create the TrulyPreemie SleepSack® Swaddle – engineered to better fit the smaller size and unique needs of prematurely born babies – for exclusive use in American NICUs.
Our educational safe sleep materials are distributed at hospitals to over 100,000 American parents annually.
We also believe in giving back to hospitals with donations of over $9M in safe sleep essentials since 2010.
Our Community Commitment
HALO® is a proud partner of the following leaders in infant health and safety.
International Hip Dysplasia Institute: HALO® SleepSack® Sleeping Bag and Swaddle allow for babies to have free movement of their legs and hips and to lay in their natural “froggy” position, allowing for healthy hip development.
The Lullaby Trust: HALO® is working in partnership with The Lullaby Trust to champion the charity’s safer sleep advice and help all families give their babies the perfect start in life. The Lullaby Trust raises awareness of sudden infant death syndrome (SIDS), provides expert advice on safer sleep for babies and offers emotional support for bereaved families.
First Candle: HALO® products are recognised as part of a safe sleep routine by American non-profit, First Candle. Our collaborative partnership promotes SIDS prevention education and provides safe sleep essentials to parents.
We also partner with the American government and non-profit organisations to distribute our safe sleep products to families in need.
Baby safe sleep is our passion. For additional resources, view our blog and sign up to our mailing list.
