Safer Sleep Week 2021 - Mum and Dad sleeping in the cot

Halo® are proud to partner with The Lullaby Trust to reach more families with key safer sleep advice for your baby.

The 15-21 March marks The Lullaby Trust’s national awareness campaign, Safer Sleep Week, which aims to reach everyone looking after a young baby with information about how to reduce the risk of sudden infant death syndrome, often known as SIDS for short.

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying and if all parents were aware of safer sleep advice many lives could be saved. Around 700,000 babies are born in the UK every year and The Lullaby Trust want to reach all new parents with their key safer sleep messages.
This year Safer Sleep Week focuses on Dads. Dads often have a key role in the care of their baby and in some cases are the primary carer. It is therefore crucial that they know how to reduce the risk of SIDS and sleep their baby safely.

A survey commissioned by The Lullaby Trust shows less than a third of dads have been given advice on how to reduce the risk of sudden infant death syndrome. The survey of over 500 new and expectant dads, found that less than a quarter of dads had been able to attend all antenatal appointments and over 50% have not been allowed to attend any at all.

The survey results are a concerning indication that lockdown restrictions combined with the increased pressure placed on public health services by COVID-19, mean less support and information for new parents, putting their babies at risk.
Although the cause of SIDS is still not known there are steps parents can take to lower the risk.


Things you can do:

  • Always place your baby on their back to sleep
  • Keep your baby smoke free during pregnancy and after birth
  • Place your baby to sleep in a cot or Moses basket in the same room as you for the first 6 months
  • Breastfeed your baby if you can
  • Use a firm, flat, waterproof mattress in good condition


Things to avoid

  • Never sleep on a sofa or in an armchair with your baby
  • Don’t sleep in the same bed as your baby if you smoke, drink or take drugs or medication that make you drowsy, or if your baby was born prematurely or was of low birth-weight
  • Avoid letting your baby get too hot
  • Don’t cover your baby’s face or head while sleeping or use loose bedding
  • Don’t sleep your baby on a pod or nest or give them a pillow
  • Babies should not have anything soft around their heads while sleeping


Through Safer Sleep Week, The Lullaby Trust hope to raise awareness of where Dads can access the support and information they need and will be producing resources aimed specifically at Dads in partnership with Public Health England which will be launched this Spring.
For any questions about safer sleep or to get involved in the Safer Sleep Week campaign visit

Photo by Jenny Ward, the Chief Executive of the charity The Lullaby Trust
Jenny Ward The Lullaby Trust CEOJenny Ward The Lullaby Trust CEO



Jenny Ward, Chief Executive of The Lullaby Trust said:

‘’It is very worrying that Dads are not receiving information on how to sleep their baby safely. Most Dads play a key role in the care of their baby and we know that during lockdown Dads are taking an even more prominent role in childcare. Safer sleep advice should be followed consistently for all sleep and nap times so it is very important that both parents know how to reduce the risk of SIDS. We are concerned that due to covid restrictions Dads are even less likely to receive this potentially lifesaving information. Only by making all parents aware of how they can reduce the risk of SIDS and supporting them to help protect their babies can we ensure we do not see more lives lost.’’


Watch our live IG question and answer session with Jenny Ward, CEO of The Lullaby Trust, on safer sleep. 

Photo credits: The Lullaby Trust

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